Our leadership in providing high-quality sweets to our customers came from the accumulation of experience from our grandfather Abdul Fattah Al-Ayyan, who provided us with experience dating back to the late forties of the last century industry easterly sweets and Kunafa Nabulsih which is very popular in Alquds which our grandfather began in Kunafa industry then Expansion to Eastern Sweets Industry,With the passage of time and due to the development of confectionery industry wide demand for our products and our belief in keeping with the course of development and progress we have developed and expanding our products during the past decades and our work to spread our products in several Arab countries. We have launched a distinguished start in the Hashemite Kingdom of Jordan with more than eight branches for direct sale to include all kinds of eastren and western sweets while maintaining the authenticity of our products, We also inherited the highest standards of quality and launched a new brand (Primer) to start a new phase in the world of oriental sweets targeting European, American and Arab markets. Our ambition is to move forward and preserve the valuable heritage of our production and continue to grow and develop to promote our products for the better